It’s worth stopping in to Simply Rustik boutique just to meet Amber Blevins. A big presence, she knows no stranger.
Stores everywhere say it, but Amber Blevins and her staff at Simply Rustik live the phrase “We have everything.” The large, inviting shop is more of a community than a store, with frequent events, parties, special viewings both in-store and online, regular sales, raffles, snacks, cocoa bar, and more — amenities that quickly convert first-timers into regulars. A frequent part of special promotions are the words, “Bring those kids and grandkids. This day is for them!”
“I have made unimaginable friendships through this business,” Amber says. “My goal always has been, and will be, to bring affordable boutique clothing to my customers all while building their self-esteem and finding friendships along the way.”
You get a sense of what kind of shop-owner she is when she says, “I am forever grateful for all of our customers. I hope my store is a safe haven, a place of peace, comfort and joy for them. It has taken an army to get where I am. I have the best family, employees and customers, and I pledge to always strive to be the best for them because of their part in making my dreams coming true.”
It’s worth stopping in just to meet Amber. A big presence, she knows no stranger.
“I started this business thinking I would sell a couple shirts out of my house each week to pay for my own habit and to bring affordable boutique clothing to other women,” she said. After opening her second store, just off Greencastle’s Courthouse Square, she’s now open six days a week (closed Mondays), offering affordable womenswear, home décor, antique and vintage items, candles, lotions, jewelry, children’s clothes and gifts, and much more, including locally made dog treats.
“We are a shop full of women’s boutique clothing along with 30 vendors who add truly beautiful, one-of-a-kind homemade crafts. Our inventory turns quickly, way more than for each season,” she said. “There’s always something new!”